Let’s say you’re a candidate or maybe a community activist group or other non-profit campaigning for or against some legislation or cause. You do everything you’re supposed to do. Textbook campaigning, but you lose.
If you’re lucky, you lost big.
One of our writers has a t-shirt in his closet for a candidate for whom he worked, but who lost after two recounts by six votes. That was 20 years ago and he’s still thinks about what he could have done to move just four votes their way. That’s all he had to do. One vote, the margin between victory and defeat. Just four votes total. He’d wear that t-shirt now and then, but it no longer fits. Better to lose big and walk away.
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