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*Including, when necessary, doing the research on which these documents – such as speeches, op/eds and position papers, are based.

**What are we talking about? Well, marketing is about selling products and services. An economic initiative has to do with economic development, on any scale, whatever the locale, and with government policies that affect employment and income. Political initiatives have to do with elections and with influencing the behavior of elected government officials. And social initiatives have to do with influencing how the public thinks about the social issues of our time. And yes, these categories often overlap.